We’re excited to share what we launched in June to help climate-conscious brands make more informed decisions, stay ahead of compliance requirements, and organize their carbon accounting data better than ever.
📉 Introducing the Marginal Abatement Cost Curve (MACC)
One of the most powerful tools we’ve added to Carbon Trail is the MACC, short for Marginal Abatement Cost Curve. This visual tool helps brands prioritize carbon reduction initiatives not just by their environmental benefit — but also by their financial impact. As this McKinsey piece highlights, the MACC is a powerful tool in the arsenal of a sustainability team as they look to plan their decarbonization journey.
Here’s how it works:
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You start by modeling a reduction target (e.g., 50% by 2050) with various initiatives, such as reducing cotton use, cutting electricity consumption, or switching to bio-based polyester.
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The MACC shows each initiative as a bar — the width represents the emissions reduced, and the height indicates the cost.
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Initiatives on the left save money while cutting emissions. Those on the right may cost more, but might still be necessary to reach your goals.
This visualization lets sustainability, sourcing, and finance teams collaborate effectively, focusing on high-impact, low-cost actions first.
✅ PEFCR Compliance Tracker: Be Ready for Product-Level Regulations
In addition to tracking your compliance with the French AGEC regulation, we’ve added a new tracker for PEFCR (Product Environmental Footprint Category Rules) — a critical part of the EU’s environmental labeling framework.
Here’s how it helps you:
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Access a collection-wide view of your products’ compliance status
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Easily find products with missing data and fill in gaps such as missing ‘Unsold Product Percentage’, ‘Air Transport Distances’ etc.
This makes it simple to understand where you stand and what’s still missing to achieve full compliance — ensuring you’re audit-ready as the EU moves toward mandatory environmental disclosure at the product level.
🗂️ GHG Inventories: Organizing Emissions Data
To support better organization of your carbon accounting data over time, we’ve introduced GHG Inventories — a new feature that lets you structure emissions data by reporting year and organizational unit.
With GHG Inventories, you can:
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Create a dedicated inventory for a specific year (e.g., 2025)
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Assign inventories to subsidiaries or the entire organization
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Track activities, emissions totals, and primary data coverage at an inventory level
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Lock completed inventories from further edits, making them ready for third-party audits
This gives you a clear, auditable structure for each year’s emissions data — ensuring traceability, consistency, and easier reporting across time.
